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The Summer I Sold Soap
I have always been an entrepreneur at heart. When I was 7, I made art and “sold” it to family members. I made my bedroom my storefront/art studio, and made flyers to advertise my art for sale. It never left my house, but I was proud of the little business I made. When I was…
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From Performer to Female Founder
Why Your Voice In Personal Branding Matters Did you know I used to be a singer? Most people don’t, but here’s proof. Yeah, that’s me alright. You’re probably wondering how I ended up here. I LOVE to sing. Performing and dancing are fun too, but singing brings out a joy in me like no other.…
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Behind the Brand: Burnout, Chronic Illness, and a Female Founder
2025 was quite a year. Don’t get me wrong, it had its highs. I started Clever Girl in January 2025, my husband and I spent our first year married, I got to see one friend get married, and I got to see another get engaged. Despite the highs of my year, I had quite a…
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The Crippling Fear of Failure
I had a much different article planned. Like… way different. I recently adopted another cat and wanted to talk about that process. And then, I got in a car accident yesterday afternoon between meetings. This isn’t my first car accident. In fact, the car accident I had at 22 took my body years to recover…
Sydney Twichell LLC
Revolutionizing The Way We Do Business
Sydney Twichell LLC 