Category: Uncategorized
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Instagram Updates: Summer 2025
In the last few weeks Instagram has been making some big changes that will greatly affect small business owners. Some of the changes are good, others are unfortunately just going to add another hurdle to conquer. We are going to break down these changes, how they affect you, and your options going forward. Buckle up,…
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The Success Gap
A couple of years ago, my now husband was working at a local business. The business was family owned, and they had put their heart and soul into the company they had created. After doing marketing and PR on their own, they asked my husband about the work I did. At that time, I was…
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M2: The New TikTok?
On January 19th 2025, social media managers everywhere wondered what they were going to do now that the most popular social media app was gone in the US. The ban caused massive chaos, and eventually President Trump delayed the ban which temporarily restored the app. Since then, I’ve been asked by many, what now? With…
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Sumerween: Why You Should Start Planning Your Fall Marketing Strategy Now
As we celebrate the founding of our country today, the hot summer sun reminds us of the season we are currently in. So why are we seeing promotions for autumn themed products and promotions now? Many stores are known for putting out seasonal products earlier and earlier every year. It often feels like Christmas starts…
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Scattered: Running a Business With ADHD
My ADHD has made me who I am today. It’s shaped a lot of my personality, influences the decisions I make, and generally affects my daily life the same way it does with anyone who is neurodivergent. As I started my business I figured I’d be able to stay on top of things, but boy…
Sydney Twichell LLC 