Category: Uncategorized
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From Performer to Female Founder
Why Your Voice In Personal Branding Matters Did you know I used to be a singer? Most people don’t, but here’s proof. Yeah, that’s me alright. You’re probably wondering how I ended up here. I LOVE to sing. Performing and dancing are fun too, but singing brings out a joy in me like no other.…
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Behind the Brand: Burnout, Chronic Illness, and a Female Founder
2025 was quite a year. Don’t get me wrong, it had its highs. I started Clever Girl in January 2025, my husband and I spent our first year married, I got to see one friend get married, and I got to see another get engaged. Despite the highs of my year, I had quite a…
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The Crippling Fear of Failure
I had a much different article planned. Like… way different. I recently adopted another cat and wanted to talk about that process. And then, I got in a car accident yesterday afternoon between meetings. This isn’t my first car accident. In fact, the car accident I had at 22 took my body years to recover…
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Comparison is a Thief
I had a completely different article planned for this week. It was outlined, graphics were already made for it, the whole enchilada. And then the last 48 hours happened… The most unexpected circumstances have left me feeling like I am drowning. I went to an event to support a friend, meet new people, and learn…
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CEO: The Story of You
I am a complete and total nerd. I know I know, a weird way to start an article, but I have a point I promise! I LOVE comic books, sci-fi stories, any hero story that inspires is my jam. All of my favorite heroes have a well known origin story. Superman – Came from Krypton…
Sydney Twichell LLC 