Sydney Twichell LLC

In 2010, when Social Media was just starting to take off as an industry, a new platform dropped that became immediately popular. Pinterest has been around for 15 years now, and nearly everyone has used it at one point or another. Expecting moms planning their children’s nursery, teenage girls fantasizing about their dream wedding, college students moving out and looking for ideas for their dorm room. Pinterest has something for everyone. 

But how can Pinterest benefit you as a business owner? When we talk about social media marketing, Pinterest is hardly brought up as a valuable platform. Facebook, Instagram, TikTok, and even X are mentioned before Pinterest. Why?

Pinterest, despite having massive potential for a marketing tool, is often overlooked due to how different the app is compared to its social media counterparts. The social aspect of the app isn’t nearly as present as the other platforms. You can follow your friends, collaborate on boards, but that’s about as much “socializing” as people do on there. In fact, Pinterest is more of an SEO based platform vs the algorithmic systems of Instagram and TikTok. Because of this, Pinterest is often written off. 

Pinterest also has a reputation for only reaching certain audiences and niches. Including: Women planning their weddings, home decor and DIY enthusiasts, and kitchen wizards experimenting with new recipes. These are well known audiences on the platform, but what if I told you there were so many more strong audiences on the platform? Niches that may fit your business. Some of these niches include:

• Personal and Business Finance
• Travel
• Business Tips
• Health and Wellness
• Tech Gadgets

These niches, combined with the SEO structure of the platform, makes Pinterest an untapped advantage for business owners trying to broaden their reach. So how can a business owner use Pinterest to their advantage? 

To start, you have to have something to link back to on the Pin. For example, if you look at the Clever Girl Pinterest Page, my pin links back to this website and drives traffic here. This can be a blog post, an info page about packages, or even your Instagram page. 

Next, you’ll want to create a provoking cover for your Pin. Below is the Pin cover I created for this specific blog post. I used a template on Canva so you can easily identify it in the Canva templates for Pinterest. You’ll want to use your brand colors, an image that matches the topic (bonus points if it’s a brand photo of yours and not a stock photo on Canva), and font that matches your brand. This pin is just like an Instagram post, you want the branding and messaging to stay consistent across all platforms. 

After this, you’ll want to nail down which tags you will use for the Pin. Choosing the best tags (keywords) for a Pinterest pin is a mix of keyword research, understanding user intent, and platform-specific SEO. Pinterest works like a visual search engine—so the right keywords help your content surface in search results, recommended feeds, and related pins. One way you can find the tags you’ll want to use is by searching keywords on Pinterest’s search engine, and take note of the autofilled and recommended searches associated with the keyword. This will help you see what side of Pinterest you pin will be sent to if you use that tag. 

You will also want to organize your pins in boards on your page. These boards should be clearly labeled and specific in order to be SEO friendly. For example, instead of a board labeled “my business inspo”, you can label it “Easy Business Tips for Business Owners”. This will help drive traffic to your pins, your boards, and eventually the sites you have attached to your pin. 

As you enter this journey with launching Pinetrest, it is important to keep in mind that it is rarely an overnight success. Any marketing is a slow burn, and a carefully curated process that will yield results in the future. If you make pins and they don’t immediately yield the results you’re looking for, don’t get discouraged. You are creating content that someone may view years down the road because you’ve built up a decent SEO foundation. 

Still not sure how to start? Not to worry! You can email me to learn more about my Pinterest Crash Course! Sydneytwichell.llc@gmail.com